Does keyword density matter in Google Search

The question was asked if keyword density was important in search results. The quick answer is yes. Keyword density is the number of times a specific keyword is used on an entire page. The bigger question is there a minimum or maximum amount of times that you want to use a targeted keyword in a particular page.

When looking at keyword density there is no magic number. How could there be? Let’s say the magic number is 10 times for a specific keyword. If this were true then ever person wanting to rank for that term would use it 10 times and then how would Google understand who to rank.

To determine what is the right now number for a keyword, we have to look at many factors. If you want to rank for “I like Authority SEO blog posts” you probably only have to put that phrase in the title. Though if you want to rank for highly competitive terms like supplements, seo, or watches, you need to do more than just add it a few times in one page. The more competitive the term the more you need a site dedicated to that term.

The true number for keyword density is an ebb and flow depending on the term targeted. What is important is pay attention to how you are using your targeted term and how your rankings are being affected. There are also many other more important factors that can affect a term’s rankings, so don’t put everything in that basket. The goal is always just to do it better either lower or higher than the next guy.

What is Google Personalize Search

There is a lot of buzz about Google’s efforts on personalizing search results. Though it is a phrase being kicked around, most people don’t know what personalize search means, and why it is important.

Why do I need to know what personalized search is?

Personalized search offers search results that are more relevant to each individual searcher, or that is the goal any way. Google uses past search behavior to better understand what websites and information is important to each user. With personalize search two users will get different results from typing in the same keyword.

Take the word personal trainer and type it into the Google search bar. Personalize search will give different people different results. You may think why would that be good. Well a broad word like personal trainer could be an individual looking to hire a personal trainer, a personal trainer looking for training ideas for clients, or an individual who wants to get certified as a personal trainer. In theory if Google based on past behavior knew more about what you were looking for it could tailor the search results to sites that would interest you.

Why are search engines moving to personalize search?

The goal of search engines like Google is to make search results the most effective for its consumers. Personalize search may allow people to find the information they are searching for faster and easier.

Right now search engines treat each search as a separate event. Personalize search may make it easier to find the information you are looking for with less searches as you narrow down the keywords you are using.

There are some concerns on personal privacy though it looks like personalize search is on its way and here to stay.

How does Google do personalize search?

Google’s personalize search comes from a startup company Kaltix which Google bought in 2003. Personalize search works by creating multiple website relevance rank lists, and then tailoring each list to interest of different people.

Google’s personalize search is learning about your patterns based on every search query you do. Using profiles that it creates, Google will use your past behavior to attempt to send you more relevant websites specific to you.

8 Ways to Combat Email List Fatigue

Many on your e-mail list receive and read your newsletter. Other addresses fall prey to spam filters, bulk folders, and dormant e-mail accounts. Let's look, however, at subscribers who become disinterested, who no longer open your e-mails. They haven't unsubscribed officially nor do they want to sever the relationship entirely, but interest has waned. This is called "list fatigue," using a term that comes from the direct mail industry to describe a list that is less and less responsive.

You won't be able to prevent list fatigue entirely, but you can slow its erosion. Keeping active readers begins with the proper attitude -- yours! Subscribers are not yours to exploit, but are yours to serve. You promised to help them. Now you must keep your promise or lose their loyalty. Here are ways to combat list fatigue:

1. Provide Fresh, Engaging, Relevant Content

The single most important thing you can do is to provide top-notch quality content in every newsletter -- something new, fresh, relevant, important. Engage your readers with good writing. Ask yourself: Would you want to read this if someone sent it to you?

2. Avoid Over Promotion

I have a friend who used to offer interesting information about her niche topic. Now every newsletter is some kind of promotion. Promotions aren't bad, but they must be accompanied by enough great content to keep readers from "turning off."

3. Modulate E-mail Frequency

If you're sending e-mails too often, it's easy to overwhelm readers who already experience e-mail overload. Only e-mail when you have something worth saying. Don't e-mail too often, but send a newsletter at least once a month so they don't forget who you are and delete your e-mail.

4. Retain the "From:" Name and E-mail Address

People decide what to open based on the "From:" information. If they don't recognize you, they won't open your e-mail, so be consistent. Think of it as building a trusted "brand."

5. Energize Subject Lines

Your subject line will be the deciding factor between open and delete. It needs to walk the fine line between dull and cutesy, between deceptive and bland. It must be intriguing, promising, inviting. Spend time to formulate the very best subject line you can.

6. Select Co-Registration Partners Carefully

Only select co-registration partners whose readers have a lot in common with yours. Otherwise you risk rapid inactivity from these subscribers.

7. Make It Easy to Unsubscribe

Make it extremely easy for a person to unsubscribe from your list. Of course, you don't want to lose them, but would you rather have them stay on your list and never read your e-mails?

8. Grow Your List Aggressively

Since interests change, some list fatigue is inevitable. The only way to keep high your percentage of active readers is to constantly sign up new subscribers who are interested in your topic. That's not easy, but it will help keep your list from dying through attrition and disinterest.

8 Ways to Combat Email List Fatigue