Does keyword density matter in Google Search

The question was asked if keyword density was important in search results. The quick answer is yes. Keyword density is the number of times a specific keyword is used on an entire page. The bigger question is there a minimum or maximum amount of times that you want to use a targeted keyword in a particular page.

When looking at keyword density there is no magic number. How could there be? Let’s say the magic number is 10 times for a specific keyword. If this were true then ever person wanting to rank for that term would use it 10 times and then how would Google understand who to rank.

To determine what is the right now number for a keyword, we have to look at many factors. If you want to rank for “I like Authority SEO blog posts” you probably only have to put that phrase in the title. Though if you want to rank for highly competitive terms like supplements, seo, or watches, you need to do more than just add it a few times in one page. The more competitive the term the more you need a site dedicated to that term.

The true number for keyword density is an ebb and flow depending on the term targeted. What is important is pay attention to how you are using your targeted term and how your rankings are being affected. There are also many other more important factors that can affect a term’s rankings, so don’t put everything in that basket. The goal is always just to do it better either lower or higher than the next guy.