You hear a lot now of days about people saying that they are doing SEO on their site. SEO has become so over used as people start to market their websites. What has become common place is website owners not understanding the fundamental aspects of search engine marketing.
For example you create a commercial and then air it on either national or local television. You get an instant result whether your commercial worked or not. This isn't the case with SEO.
Why most people fail at optimizing their websites is that search engine marketing is lifestyle like good fitness. It isn't just I did one thing now I am done. Have you ever been on a diet for only a month? How did that work? SEO is the culmination of all your work you do on a daily basis.
Before you start paying to do SEO work make sure you are committed to not just the next month or 90 days, but to creating a business lifestyle of daily contributions to your website that never end.
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