Does the title matter in search engines

How much thought do you put into the titles of your pages on your site? You probable answer is a lot as you think what would be the best title to get across your message that you want to convey. You have this great page with a great title and then you find out noone is finding it and reading it.

When titling a page especially one that is important on the site that you want people to find in the search engines it is important to create a title that is good for the site and reviews and good for the search engines. I come across tons of primary pages on sites that have good titles from the owners point of view though are not good at all for search.

Understanding how people search your industry is essential in properly naming your pages. The title of the page is the biggest key for a search engine before any other factor is taken into account. It is how Google or Yahoo know what the article is about instantly.

Through proper SEO research, an effective title can be created for users and web crawlers.

Check out this websites title on their fitness plans page.

Are meta tags important for Google

The latest buzz around meta tags is that they are not as important as they once were. I find meta tags are still vital. The reason people believe they are not important is that now most people use them so it doesn't seem to matter. The problems lies with those that don't know what meta tags or don't have them. If you don't have meta tags on your website for each individual page you are at severe disadvantage.

The second aspect of meta tags that is overlooked is what you title each page. This is critical to SEO success. A change in one word can me not ranked at all on Google for the terms you want to rank for. Really good SEO experts understand how to use meta titles to their advantage.

Want more info contact me at bryan@authorityseo.com

Good Content to Fight Bounce Rates

SEO is always looking for ways to get keywords and pages ranked in Google. There still no substitute for good content. A more well written aritlces you have on the site the better you will always be. One thing to keep in mind when you write for the search engines more than the consumer is Google and Yahoo track when people back click and how fast they back click.

The other part of good content is that you go to all the work to get a keyword or page ranked and if it doesn't convert or give the message you want it doesn't always matter that you show up for it. I will take all the traffic I can get though it is important to look at bounce rates. Even if the article isn't exactly what you are offering is the information on the page compelling enough to get them to start clicking in the site.

Look for high bounce rate pages and see if changes to the content without losing how you get ranked for it to begin with can achieve better results.

Be careful where you get links - Link Farms

Every where you read about seo people are looking for how do I get links to my site. Now that has become common knowledge that the more links pointing to your site the more power your site has to get ranked in Google. The big issue where are your links coming from and what kind of links are they.

The key to all link building is solid one way links from good quality websites. This isn't always so easy which makes proper SEO so important.

Link Farms can get your site crushed by Google. So what is a link farm? The easiest way to explain it is site A puts a page of links on their site to sites b through z. Then sites b through z put the same duplicate page of links to each other sites on their website. This can mulptiply by the thousands and we have a link farm.

Don't confuse link farms with directories. Directories is one site that has links to many different sites based on categories. The key difference is that you won't find that same page copied on all the sites that the directory links to.

Does Google Spider Your Site Well

One the major error in search engine optimization occurs before the site is even live. Once the site is live most people realize, wow, people just don't come because I built a beautiful site. The reality is that how attractive your site may be makes no difference to Google. When Google comes to your site and searches for content it is called a spider or web crawler. Sixty percent of all web traffic comes from Google which makes them the big player in either getting you traffic or not.

There are many factors that go into a proper site to allow Google's spider. The goal is to set them up from the beginning as they become more challenging once the site is built. This doesn't mean your site won't look attractive. Most SEO improvements are not even seen as a visitor.

Starting with how to get traffic and convert traffic is the best place to build your site from.