SEO is always looking for ways to get keywords and pages ranked in Google. There still no substitute for good content. A more well written aritlces you have on the site the better you will always be. One thing to keep in mind when you write for the search engines more than the consumer is Google and Yahoo track when people back click and how fast they back click.
The other part of good content is that you go to all the work to get a keyword or page ranked and if it doesn't convert or give the message you want it doesn't always matter that you show up for it. I will take all the traffic I can get though it is important to look at bounce rates. Even if the article isn't exactly what you are offering is the information on the page compelling enough to get them to start clicking in the site.
Look for high bounce rate pages and see if changes to the content without losing how you get ranked for it to begin with can achieve better results.
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