One the major error in search engine optimization occurs before the site is even live. Once the site is live most people realize, wow, people just don't come because I built a beautiful site. The reality is that how attractive your site may be makes no difference to Google. When Google comes to your site and searches for content it is called a spider or web crawler. Sixty percent of all web traffic comes from Google which makes them the big player in either getting you traffic or not.
There are many factors that go into a proper site to allow Google's spider. The goal is to set them up from the beginning as they become more challenging once the site is built. This doesn't mean your site won't look attractive. Most SEO improvements are not even seen as a visitor.
Starting with how to get traffic and convert traffic is the best place to build your site from.
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