Did we say, "Boot Camp for Google Analytics?" How does that work, one might ask? Do I have to get up at 5am to have someone yell at me about goals, funnels and filters, now repeat! Get that bounce rate DOWN mister! Conversion rate UP, lady! Now give me 5 industry benchmarking metrics and hit the showers.
Whoa, whoa...not at all...
It's more like boot camp for your online-marketing brain muscle, highly enjoyable, in an idyllic New England setting, with the coolest folks around. Get into scary good shape (knowledge-wise) with the Online Marketing (OM) Boot Camp, hosted by EpikOne and co-sponsored by Google at Champlain College in Burlington, Vermont.
For four days (June 17-20), you'll learn how to use the latest Google marketing and analysis products, get informed about the online advertising industry, and network with Google Analytics experts. Instructors include Google's own analytics evangelist Avinash Kaushik, Ben Bullock and Alex Ortiz from the Google Analytics team, and Justin Cutroni, Seminars For Success instructor and author of Google Analytics Short Cut.
Our users often ask us about training opportunities, and this is a great one for both beginners and advanced users, including agencies. The boot camp has various course levels on topics such as Adwords, Google Analytics and Website Optimizer.
Day 1 is a thought-leadership summit where attendees will hear analytics evangelists speak and enjoy a cocktail networking opportunity in the early evening. Days 2-3 will encompass various course levels of Google product training taught by industry experts.
Only 70 seats are offered for this education-only camp, so you'll get lots of discussion and hands-on training. For more information and to register, visit www.OMBootCamp.com.
Posted by Eva Woo, Google Analytics Team
Showing posts with label google. Show all posts
Showing posts with label google. Show all posts
Friday, July 11, 2008
Thursday, August 16, 2007
Does keyword density matter in Google Search
The question was asked if keyword density was important in search results. The quick answer is yes. Keyword density is the number of times a specific keyword is used on an entire page. The bigger question is there a minimum or maximum amount of times that you want to use a targeted keyword in a particular page.
When looking at keyword density there is no magic number. How could there be? Let’s say the magic number is 10 times for a specific keyword. If this were true then ever person wanting to rank for that term would use it 10 times and then how would Google understand who to rank.
To determine what is the right now number for a keyword, we have to look at many factors. If you want to rank for “I like Authority SEO blog posts” you probably only have to put that phrase in the title. Though if you want to rank for highly competitive terms like supplements, seo, or watches, you need to do more than just add it a few times in one page. The more competitive the term the more you need a site dedicated to that term.
The true number for keyword density is an ebb and flow depending on the term targeted. What is important is pay attention to how you are using your targeted term and how your rankings are being affected. There are also many other more important factors that can affect a term’s rankings, so don’t put everything in that basket. The goal is always just to do it better either lower or higher than the next guy.
When looking at keyword density there is no magic number. How could there be? Let’s say the magic number is 10 times for a specific keyword. If this were true then ever person wanting to rank for that term would use it 10 times and then how would Google understand who to rank.
To determine what is the right now number for a keyword, we have to look at many factors. If you want to rank for “I like Authority SEO blog posts” you probably only have to put that phrase in the title. Though if you want to rank for highly competitive terms like supplements, seo, or watches, you need to do more than just add it a few times in one page. The more competitive the term the more you need a site dedicated to that term.
The true number for keyword density is an ebb and flow depending on the term targeted. What is important is pay attention to how you are using your targeted term and how your rankings are being affected. There are also many other more important factors that can affect a term’s rankings, so don’t put everything in that basket. The goal is always just to do it better either lower or higher than the next guy.
Wednesday, August 15, 2007
What is Google Personalize Search
There is a lot of buzz about Google’s efforts on personalizing search results. Though it is a phrase being kicked around, most people don’t know what personalize search means, and why it is important.
Why do I need to know what personalized search is?
Personalized search offers search results that are more relevant to each individual searcher, or that is the goal any way. Google uses past search behavior to better understand what websites and information is important to each user. With personalize search two users will get different results from typing in the same keyword.
Take the word personal trainer and type it into the Google search bar. Personalize search will give different people different results. You may think why would that be good. Well a broad word like personal trainer could be an individual looking to hire a personal trainer, a personal trainer looking for training ideas for clients, or an individual who wants to get certified as a personal trainer. In theory if Google based on past behavior knew more about what you were looking for it could tailor the search results to sites that would interest you.
Why are search engines moving to personalize search?
The goal of search engines like Google is to make search results the most effective for its consumers. Personalize search may allow people to find the information they are searching for faster and easier.
Right now search engines treat each search as a separate event. Personalize search may make it easier to find the information you are looking for with less searches as you narrow down the keywords you are using.
There are some concerns on personal privacy though it looks like personalize search is on its way and here to stay.
How does Google do personalize search?
Google’s personalize search comes from a startup company Kaltix which Google bought in 2003. Personalize search works by creating multiple website relevance rank lists, and then tailoring each list to interest of different people.
Google’s personalize search is learning about your patterns based on every search query you do. Using profiles that it creates, Google will use your past behavior to attempt to send you more relevant websites specific to you.
Why do I need to know what personalized search is?
Personalized search offers search results that are more relevant to each individual searcher, or that is the goal any way. Google uses past search behavior to better understand what websites and information is important to each user. With personalize search two users will get different results from typing in the same keyword.
Take the word personal trainer and type it into the Google search bar. Personalize search will give different people different results. You may think why would that be good. Well a broad word like personal trainer could be an individual looking to hire a personal trainer, a personal trainer looking for training ideas for clients, or an individual who wants to get certified as a personal trainer. In theory if Google based on past behavior knew more about what you were looking for it could tailor the search results to sites that would interest you.
Why are search engines moving to personalize search?
The goal of search engines like Google is to make search results the most effective for its consumers. Personalize search may allow people to find the information they are searching for faster and easier.
Right now search engines treat each search as a separate event. Personalize search may make it easier to find the information you are looking for with less searches as you narrow down the keywords you are using.
There are some concerns on personal privacy though it looks like personalize search is on its way and here to stay.
How does Google do personalize search?
Google’s personalize search comes from a startup company Kaltix which Google bought in 2003. Personalize search works by creating multiple website relevance rank lists, and then tailoring each list to interest of different people.
Google’s personalize search is learning about your patterns based on every search query you do. Using profiles that it creates, Google will use your past behavior to attempt to send you more relevant websites specific to you.
Friday, June 29, 2007
Does the title matter in search engines
How much thought do you put into the titles of your pages on your site? You probable answer is a lot as you think what would be the best title to get across your message that you want to convey. You have this great page with a great title and then you find out noone is finding it and reading it.
When titling a page especially one that is important on the site that you want people to find in the search engines it is important to create a title that is good for the site and reviews and good for the search engines. I come across tons of primary pages on sites that have good titles from the owners point of view though are not good at all for search.
Understanding how people search your industry is essential in properly naming your pages. The title of the page is the biggest key for a search engine before any other factor is taken into account. It is how Google or Yahoo know what the article is about instantly.
Through proper SEO research, an effective title can be created for users and web crawlers.
Check out this websites title on their fitness plans page.
When titling a page especially one that is important on the site that you want people to find in the search engines it is important to create a title that is good for the site and reviews and good for the search engines. I come across tons of primary pages on sites that have good titles from the owners point of view though are not good at all for search.
Understanding how people search your industry is essential in properly naming your pages. The title of the page is the biggest key for a search engine before any other factor is taken into account. It is how Google or Yahoo know what the article is about instantly.
Through proper SEO research, an effective title can be created for users and web crawlers.
Check out this websites title on their fitness plans page.
Monday, June 25, 2007
Are meta tags important for Google
The latest buzz around meta tags is that they are not as important as they once were. I find meta tags are still vital. The reason people believe they are not important is that now most people use them so it doesn't seem to matter. The problems lies with those that don't know what meta tags or don't have them. If you don't have meta tags on your website for each individual page you are at severe disadvantage.
The second aspect of meta tags that is overlooked is what you title each page. This is critical to SEO success. A change in one word can me not ranked at all on Google for the terms you want to rank for. Really good SEO experts understand how to use meta titles to their advantage.
Want more info contact me at bryan@authorityseo.com
The second aspect of meta tags that is overlooked is what you title each page. This is critical to SEO success. A change in one word can me not ranked at all on Google for the terms you want to rank for. Really good SEO experts understand how to use meta titles to their advantage.
Want more info contact me at bryan@authorityseo.com
Saturday, June 23, 2007
Good Content to Fight Bounce Rates
SEO is always looking for ways to get keywords and pages ranked in Google. There still no substitute for good content. A more well written aritlces you have on the site the better you will always be. One thing to keep in mind when you write for the search engines more than the consumer is Google and Yahoo track when people back click and how fast they back click.
The other part of good content is that you go to all the work to get a keyword or page ranked and if it doesn't convert or give the message you want it doesn't always matter that you show up for it. I will take all the traffic I can get though it is important to look at bounce rates. Even if the article isn't exactly what you are offering is the information on the page compelling enough to get them to start clicking in the site.
Look for high bounce rate pages and see if changes to the content without losing how you get ranked for it to begin with can achieve better results.
The other part of good content is that you go to all the work to get a keyword or page ranked and if it doesn't convert or give the message you want it doesn't always matter that you show up for it. I will take all the traffic I can get though it is important to look at bounce rates. Even if the article isn't exactly what you are offering is the information on the page compelling enough to get them to start clicking in the site.
Look for high bounce rate pages and see if changes to the content without losing how you get ranked for it to begin with can achieve better results.
Wednesday, June 20, 2007
Does Google Spider Your Site Well
One the major error in search engine optimization occurs before the site is even live. Once the site is live most people realize, wow, people just don't come because I built a beautiful site. The reality is that how attractive your site may be makes no difference to Google. When Google comes to your site and searches for content it is called a spider or web crawler. Sixty percent of all web traffic comes from Google which makes them the big player in either getting you traffic or not.
There are many factors that go into a proper site to allow Google's spider. The goal is to set them up from the beginning as they become more challenging once the site is built. This doesn't mean your site won't look attractive. Most SEO improvements are not even seen as a visitor.
Starting with how to get traffic and convert traffic is the best place to build your site from.
There are many factors that go into a proper site to allow Google's spider. The goal is to set them up from the beginning as they become more challenging once the site is built. This doesn't mean your site won't look attractive. Most SEO improvements are not even seen as a visitor.
Starting with how to get traffic and convert traffic is the best place to build your site from.
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