Why People Fail at Search Engine Marketing

You hear a lot now of days about people saying that they are doing SEO on their site. SEO has become so over used as people start to market their websites. What has become common place is website owners not understanding the fundamental aspects of search engine marketing.

For example you create a commercial and then air it on either national or local television. You get an instant result whether your commercial worked or not. This isn't the case with SEO.

Why most people fail at optimizing their websites is that search engine marketing is lifestyle like good fitness. It isn't just I did one thing now I am done. Have you ever been on a diet for only a month? How did that work? SEO is the culmination of all your work you do on a daily basis.

Before you start paying to do SEO work make sure you are committed to not just the next month or 90 days, but to creating a business lifestyle of daily contributions to your website that never end.

8 Ways to Combat Email List Fatigue

Many on your e-mail list receive and read your newsletter. Other addresses fall prey to spam filters, bulk folders, and dormant e-mail accounts. Let's look, however, at subscribers who become disinterested, who no longer open your e-mails. They haven't unsubscribed officially nor do they want to sever the relationship entirely, but interest has waned. This is called "list fatigue," using a term that comes from the direct mail industry to describe a list that is less and less responsive.

You won't be able to prevent list fatigue entirely, but you can slow its erosion. Keeping active readers begins with the proper attitude -- yours! Subscribers are not yours to exploit, but are yours to serve. You promised to help them. Now you must keep your promise or lose their loyalty. Here are ways to combat list fatigue:

1. Provide Fresh, Engaging, Relevant Content

The single most important thing you can do is to provide top-notch quality content in every newsletter -- something new, fresh, relevant, important. Engage your readers with good writing. Ask yourself: Would you want to read this if someone sent it to you?

2. Avoid Over Promotion

I have a friend who used to offer interesting information about her niche topic. Now every newsletter is some kind of promotion. Promotions aren't bad, but they must be accompanied by enough great content to keep readers from "turning off."

3. Modulate E-mail Frequency

If you're sending e-mails too often, it's easy to overwhelm readers who already experience e-mail overload. Only e-mail when you have something worth saying. Don't e-mail too often, but send a newsletter at least once a month so they don't forget who you are and delete your e-mail.

4. Retain the "From:" Name and E-mail Address

People decide what to open based on the "From:" information. If they don't recognize you, they won't open your e-mail, so be consistent. Think of it as building a trusted "brand."

5. Energize Subject Lines

Your subject line will be the deciding factor between open and delete. It needs to walk the fine line between dull and cutesy, between deceptive and bland. It must be intriguing, promising, inviting. Spend time to formulate the very best subject line you can.

6. Select Co-Registration Partners Carefully

Only select co-registration partners whose readers have a lot in common with yours. Otherwise you risk rapid inactivity from these subscribers.

7. Make It Easy to Unsubscribe

Make it extremely easy for a person to unsubscribe from your list. Of course, you don't want to lose them, but would you rather have them stay on your list and never read your e-mails?

8. Grow Your List Aggressively

Since interests change, some list fatigue is inevitable. The only way to keep high your percentage of active readers is to constantly sign up new subscribers who are interested in your topic. That's not easy, but it will help keep your list from dying through attrition and disinterest.

8 Ways to Combat Email List Fatigue

Does Google Spider Your Site Well

One the major error in search engine optimization occurs before the site is even live. Once the site is live most people realize, wow, people just don't come because I built a beautiful site. The reality is that how attractive your site may be makes no difference to Google. When Google comes to your site and searches for content it is called a spider or web crawler. Sixty percent of all web traffic comes from Google which makes them the big player in either getting you traffic or not.

There are many factors that go into a proper site to allow Google's spider. The goal is to set them up from the beginning as they become more challenging once the site is built. This doesn't mean your site won't look attractive. Most SEO improvements are not even seen as a visitor.

Starting with how to get traffic and convert traffic is the best place to build your site from.