Does keyword density matter in Google Search

The question was asked if keyword density was important in search results. The quick answer is yes. Keyword density is the number of times a specific keyword is used on an entire page. The bigger question is there a minimum or maximum amount of times that you want to use a targeted keyword in a particular page.

When looking at keyword density there is no magic number. How could there be? Let’s say the magic number is 10 times for a specific keyword. If this were true then ever person wanting to rank for that term would use it 10 times and then how would Google understand who to rank.

To determine what is the right now number for a keyword, we have to look at many factors. If you want to rank for “I like Authority SEO blog posts” you probably only have to put that phrase in the title. Though if you want to rank for highly competitive terms like supplements, seo, or watches, you need to do more than just add it a few times in one page. The more competitive the term the more you need a site dedicated to that term.

The true number for keyword density is an ebb and flow depending on the term targeted. What is important is pay attention to how you are using your targeted term and how your rankings are being affected. There are also many other more important factors that can affect a term’s rankings, so don’t put everything in that basket. The goal is always just to do it better either lower or higher than the next guy.

What is Google Personalize Search

There is a lot of buzz about Google’s efforts on personalizing search results. Though it is a phrase being kicked around, most people don’t know what personalize search means, and why it is important.

Why do I need to know what personalized search is?

Personalized search offers search results that are more relevant to each individual searcher, or that is the goal any way. Google uses past search behavior to better understand what websites and information is important to each user. With personalize search two users will get different results from typing in the same keyword.

Take the word personal trainer and type it into the Google search bar. Personalize search will give different people different results. You may think why would that be good. Well a broad word like personal trainer could be an individual looking to hire a personal trainer, a personal trainer looking for training ideas for clients, or an individual who wants to get certified as a personal trainer. In theory if Google based on past behavior knew more about what you were looking for it could tailor the search results to sites that would interest you.

Why are search engines moving to personalize search?

The goal of search engines like Google is to make search results the most effective for its consumers. Personalize search may allow people to find the information they are searching for faster and easier.

Right now search engines treat each search as a separate event. Personalize search may make it easier to find the information you are looking for with less searches as you narrow down the keywords you are using.

There are some concerns on personal privacy though it looks like personalize search is on its way and here to stay.

How does Google do personalize search?

Google’s personalize search comes from a startup company Kaltix which Google bought in 2003. Personalize search works by creating multiple website relevance rank lists, and then tailoring each list to interest of different people.

Google’s personalize search is learning about your patterns based on every search query you do. Using profiles that it creates, Google will use your past behavior to attempt to send you more relevant websites specific to you.

Does the title matter in search engines

How much thought do you put into the titles of your pages on your site? You probable answer is a lot as you think what would be the best title to get across your message that you want to convey. You have this great page with a great title and then you find out noone is finding it and reading it.

When titling a page especially one that is important on the site that you want people to find in the search engines it is important to create a title that is good for the site and reviews and good for the search engines. I come across tons of primary pages on sites that have good titles from the owners point of view though are not good at all for search.

Understanding how people search your industry is essential in properly naming your pages. The title of the page is the biggest key for a search engine before any other factor is taken into account. It is how Google or Yahoo know what the article is about instantly.

Through proper SEO research, an effective title can be created for users and web crawlers.

Check out this websites title on their fitness plans page.

Are meta tags important for Google

The latest buzz around meta tags is that they are not as important as they once were. I find meta tags are still vital. The reason people believe they are not important is that now most people use them so it doesn't seem to matter. The problems lies with those that don't know what meta tags or don't have them. If you don't have meta tags on your website for each individual page you are at severe disadvantage.

The second aspect of meta tags that is overlooked is what you title each page. This is critical to SEO success. A change in one word can me not ranked at all on Google for the terms you want to rank for. Really good SEO experts understand how to use meta titles to their advantage.

Want more info contact me at bryan@authorityseo.com

Good Content to Fight Bounce Rates

SEO is always looking for ways to get keywords and pages ranked in Google. There still no substitute for good content. A more well written aritlces you have on the site the better you will always be. One thing to keep in mind when you write for the search engines more than the consumer is Google and Yahoo track when people back click and how fast they back click.

The other part of good content is that you go to all the work to get a keyword or page ranked and if it doesn't convert or give the message you want it doesn't always matter that you show up for it. I will take all the traffic I can get though it is important to look at bounce rates. Even if the article isn't exactly what you are offering is the information on the page compelling enough to get them to start clicking in the site.

Look for high bounce rate pages and see if changes to the content without losing how you get ranked for it to begin with can achieve better results.